Sun Valley Resort: Ski on the Sunny Side
Media Type:
TV
Brand
Agency
Country:
Industry:
Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to shift that perception with a new campaign that highlights the passionate, fun side known by those who harbor a true love for the sport.
Credits
Advertising Agency:
Fortnight Collective, USACEO:
Andy NathanCreative Directors:
Matt Kubis, Jim HeekinArt Director:
Lizzie GrunwaldAccount Service:
Kelly YachAgency Producer:
Rachel ArtherPlanner:
Angela JonesEditorial Company & City:
11 Dollar BillEditor:
Matt WadeAssistant Editor:
Travis MitchellPost Producers:
Lisa Effress, Jamie SladeColorist:
Ale AmatoMusic Company & City:
Coupe StudiosSong Writer, Singer and Guitar Player:
Jim HeekinSinger and Banjo Player:
Matt KubisSinger:
Katie MintleEngineer:
Taylor MarvinDate:
December, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design