Sun Valley Resort: Ski on the Sunny Side

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Transport, Tourism

Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to shift that perception with a new campaign that highlights the passionate, fun side known by those who harbor a true love for the sport.

Credits

Advertising Agency:

Fortnight Collective, USA

CEO:

Andy Nathan

Creative Directors:

Matt Kubis, Jim Heekin

Art Director:

Lizzie Grunwald

Account Service:

Kelly Yach

Agency Producer:

Rachel Arther

Planner:

Angela Jones

Editorial Company & City:

11 Dollar Bill

Editor:

Matt Wade

Assistant Editor:

Travis Mitchell

Post Producers:

Lisa Effress, Jamie Slade

Colorist:

Ale Amato

Music Company & City:

Coupe Studios

Music Producers:

Eric Singer, Ryan Dart

Song Writer, Singer and Guitar Player:

Jim Heekin

Singer and Banjo Player:

Matt Kubis

Singer:

Katie Mintle

Engineer:

Taylor Marvin

Date:

December, 2024

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