Fussy: Smelling is Believing

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

From a bushy white beard to a pair of big black boots and a bulging sack, everyone knows what Father Christmas looks like - but have you ever wondered what he smells like? And would you like to smell like him too? To launch its limited-edition Santa-inspired scent, Lost Claus, natural deodorant brand Fussy brings a saucy twist to the season of goodwill with a quirky new campaign - proving that when it comes to St Nick, smelling really is believing.

Credits

Advertising Agency:

10 Days, London, UK

Creative Director:

Jolyon White

Creative:

Izzy Stordy, Stas Karageorge

Strategist:

George White

Director:

Jolyon White

First AD:

Joe Ramsden

DOP:

Josh Armstrong

Creative Producer / Set Design:

Eleanor Harvey

Sound:

Dominic White

Gaffer:

Raf Nocerino

HMUA:

Doey Drummond

Edit / Grade:

Josh Armstrong

Music / Sound Design:

Dominic White

Date:

December, 2024

Latest News

Sep. 08, 2026

Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI

Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking

Sep. 08, 2026

The Iconic Dupe: OMHU Copied its Own Sofa

The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway