The Salvation Army: Coach Dolly

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

The Salvation Army’s spots, "Coach Dolly" and "Lead In Video," via agency LERMA/ and directed by Adam Littke of Camp Lucky, star the iconic country singer Dolly Parton. The commercial premiered in October announcing that Dolly Parton would be the musical performer at the Dallas Cowboys Thanksgiving Day game that kicked off The Salvation Army’s 133rd Red Kettle Campaign.

Credits

Advertising Agency:

Lerma/, USA

Creative Director, Writer:

Katie Bernet

Creative Director, Art Director:

Amanda Jackson

Associate Creative Director, Art Director:

Kirstin Mullins

Writer:

Brooke Boulter

Agency Producer:

Bridget Fontenot

Principal, Brand Leadership:

Cassidy Wren

Account Director, Brand Leadership:

Molly Murer

Account Executive, Brand Leadership:

Meryn Kennedy

Production Company:

CAMP LUCKY

Director:

Adam Littke

Executive Producer:

Brandon Tapp

Producer:

Chelsea Nolner Sevadjian

Editor:

Elizabeth M. Stewart

Executive Producer, Post:

Jessica Berry

Sound Designer:

Matt Cimino

Finishing Artist:

Mark Sullivan

Colorist:

Neil Anderson

Date:

December, 2023

Ad of the day

Ad of the Day | Sephora: We All Sephora 9.0 Ad of the Day | ESSITY: Inner Strength Support 0.0 Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0

Latest News

Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans

Nov. 06, 2026

Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans

Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026

Georgia Natural Gas Brings Simplicity to the Chaos

Nov. 06, 2026

Georgia Natural Gas Brings Simplicity to the Chaos

ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign