Tiger Beer: The Global Tiger Air-Ink™ Project
Media Type:
Ambient
Country:
Industry:
Tiger Beer is taking Air-Ink, the world's first ink created from air pollution via MIT spinoff Graviky Labs and Marcel Sydney, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists from across seven cultures to showcase this breakthrough technology to the world.
Credits
Advertising Agency:
Marcel, Sydney, AustraliaChief Creative Officer:
David NobayExecutive Creative Director:
Scott HuebscherCreatives:
Gavin Chimes, Leslie SharpeAccount Director:
Alexandra BucklandAgency Producer:
Holly AlexanderProduction Company:
DDB StockholmDirector:
Joel KefaliProducer:
Andrew McLeanExecutive Producer:
Juliet BishopDirector of Photography:
Lachlan MilneEditor:
Simon NjooPost Production:
PalaceMusic Company:
Squeak E Clean ProductionsSound:
RumbleDate:
March, 2017More from Tiger Beer
Ad of the Day| Tiger Beer: Uncage
9.8
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration
