Tiger Beer: The Global Tiger Air-Ink™ Project
Media Type:
Ambient
Country:
Industry:
Tiger Beer is taking Air-Ink, the world's first ink created from air pollution via MIT spinoff Graviky Labs and Marcel Sydney, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists from across seven cultures to showcase this breakthrough technology to the world.
Credits
Advertising Agency:
Marcel, Sydney, AustraliaChief Creative Officer:
David NobayExecutive Creative Director:
Scott HuebscherCreatives:
Gavin Chimes, Leslie SharpeAccount Director:
Alexandra BucklandAgency Producer:
Holly AlexanderProduction Company:
DDB StockholmDirector:
Joel KefaliProducer:
Andrew McLeanExecutive Producer:
Juliet BishopDirector of Photography:
Lachlan MilneEditor:
Simon NjooPost Production:
PalaceMusic Company:
Squeak E Clean ProductionsSound:
RumbleDate:
March, 2017More from Tiger Beer
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