We Are Those People: 855-How-to-Quit-(Opiods)
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TV
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More than 2.1 million people suffer from opioid use disorder in the United States, where someone dies from opioid abuse every 6 minutes, and 855-HOW-TO-QUIT-(OPIODS) is addressing the crisis in a unique way. Serviceplan Innovation collaborated with Mediaplus and Munich-based Design studio Kimeraand design company Raw Materials on the 855-HOW-TO-QUIT-(OPIODS) initiative. Partners in the initiative are healthcare consultancy Anzen Health, and non-profit organizations We Are Those People and PAIN. At the heart of the project is a helpline that uses the imprint codes on opioid pills as phone extensions, to connect those who struggle with addiction with those who managed to quit that very pill.
Credits
Advertising Agency:
Serviceplan InnovationDate:
March, 2024
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