Women's Aid: Love Is Not
Media Type:
Online
Brand
Agency
Country:
Industry:
Engine Creative has devised a pro bono DOOH and Social campaign for client, Women's Aid, which will run nationwide on Valentine’s Day The brief was to disrupt people’s expectations of Valentine’s Day – a time when relationships are front of mind – and teach them about the signs of unhealthy relationships and coercive control. The idea was, instead of telling people what "Love Is...’", the out of home eye-catching executions illustrate what "Love is Not...".
Credits
Advertising Agency:
Engine, London, UKCreative Director:
Christopher RingsellCreative Team:
Charlotte Watmough, Holly FallowsAccount Management:
Marianne Roberts, Katherine ThompsonProject Management:
Penny McNallyDesign:
Tony Cianci, Joe Chakravorty, Maya SummersMarketing Assistant:
Sophie Hoyng/ J&M Brands (Netherlands)Brand Manager :
Melissa Satterly/ Rocket Licensing (UK)Joint Managing Director:
Charlie Donaldson/ Rocket Licensing (UK)Licensing Co-ordinator:
Emily Morgan/ Rocket Licensing (UK)Date:
February, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Deliveroo Partners with We Are Social
To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices
Oct. 22, 2026
Fold7Design Partners with Bodycare to Relaunch the Brand as a Social First Retail Experience
Bodycare was founded in 1970 as a value driven beauty retailer serving communities across the Midlands and North of England