Woodland Trust: Plant More Trees
Media Type:
TV
Brand
Agency
Country:
Industry:
Woodland Trust, the UK’s largest woodland conservation charity, has launched a campaign to fight the climate crisis. Created by Creature London, the campaign coincides with the charitable organisation's re-brand and repositioning, also done in partnership with the advertising agency. Woodland Trust appointed Creature after a competitive pitch at the end of 2021. Initially, the brief was to help the organisation develop a new brand positioning that allowed them to shift perception from a conservation organisation for the traditional and conservative to one that represents the wide variety of voices that want to combat the nature and climate crisis. The trust also wanted to grow its supporter base, reaching 3% more of the UK population and attract a more diverse audience.
Credits
Advertising Agency:
Creature, London, UKDate:
January, 2023
Ad of the day
Ad of the Day | Teamwork.com: The Client
10.0
Ad of the Day | Lindex: Underwear for Life
10.0
Ad of the Day | Aruba Tourism Authority: The Aruba Effect
9.0
Latest News
Apr. 24, 2024
Birds Helping Birds – Earth Day Push From Rovio Uses Angry Birds to Fight Plastic Waste
Rovio, the Finnish studio behind the widely popular Angry Birds brand is partnering with EARTHDAY.ORG
Apr. 24, 2024
"The Spiderwick Chronicles" Premieres with Enchanting VFX from The Embassy
The Oscar-nominated creative studio worked on 550 shots, crafting a fantastical line up of faeries, spiders, human chameleons, and CG character Thimbletack