100% Film and Photography

International production company based in Amsterdam (NL). Formerly known as HALAL.

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Feb. 27, 2026

Jumeirah and Soursop Launch Global Platform Spotlighting Contemporary Arab Creativity

Inspired by the majlis, the project reimagines a traditional Arab gathering as a modern, global space for artistic collaboration

Nov. 05, 2025

Vattenfall's Bittersweet Energy Symphony Highlights Society's Energy Imbalance

Dawn and Another Duo (formerly known as Lernert & Sander - produced by 100%) have created the Vattenfall Chamber Orchestra

Sep. 23, 2025

Oscar Winning Victoria Warmerdam Joins 100% as Director

Dutch filmmaker brings bold vision to the commercial space at Amsterdam based production studio

Sep. 10, 2025

Triple-Talent Fidelio Faustino Signs with Production Company 100%

Amsterdam based production company welcomes award-winning photographer, director, & cinematographer known for his authentic storytelling

Sep. 03, 2025

Kelvin Jones Brings Budweiser Japan x Haroshi Collaboration to Life in New Campaign

Produced with BLT and PUSH, the campaign places Kelvin at the creative centre of four distinctive films

Aug. 28, 2025

Production Company 100% Signs Rising Director Kelvin Jones

Kicking off with an exciting first campaign for iconic UK bike brand Raleigh, developed in creative collaboration with DEPT

Aug. 19, 2025

David Buenos Aires and Mon Ami Celebrate Friendship Day with a Campaign Produced 100% with Artificial Intelligence

The family dog food brand embraces humor and innovation to highlight the most unconditional friendship of all

Jun. 20, 2025

Ad of the Day | VanMoof's Ultimate e-Bike Comes into Land

The Amsterdam-based brand recently introduced the S6 Series and the launch campaign "Ride like no other"

May. 27, 2025

Creative Powerhouse Lou Escobar Joins 100% as Photographer and Director

Bold, cinematic and culturally tuned-in Escobar brings her celebrated vision to the Amsterdam-based production company's roster

May. 13, 2025

Ad of the Day | Bolt and 100% Reimagine Car Chaos as a Cinematic Joyride

In their latest collaboration, Bolt and production company 100% unveil Riding is the New Driving, a sharp and funny campaign

Latest News

Aug. 29, 2026

After 63 years, Vodafone and BVB Recreate First Ever Goal in Bundesliga History Using AI

The AI-reconstructed goal airs from 29 August on TV across Germany in a documentary called "The Unseen Goal"

Aug. 28, 2026

Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products

The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off