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L'Oreal and BETC Corporate Launch "Join the Refill Movement" – Chic Activism to Rethink Beauty
The campaign delivers a bold message through a visually militant and stylish aesthetic
New Prosumer Report Says Partying May be our Social Glue, but "Skipping the Party" is the Direction we are Headed in
52% of Gen Z prefers staying home on a typical weekend night rather than going out
BETC and Havas Creative Win the Global Brands of the Danone Group on Their Three Categories Across all Geographies
Following a global review
How Far Are You Willing To Go To Watch Sports On Canal+ Without A Subscription?
CANAL+ wanted to make a statement and promote its rich sports line-up this season in a new campaign by BETC
Ad of the Day | Veet Men Launches Male Grooming Kit with "Oodyssey" TVC Conceived by BETC Paris
Manscaping has never been so easy...
What If Video Games Heroes Rolled Their Hips To Send An Important Message?
Women in Games assembles video games heroes to raise awareness about gender stereotypes in video games
Disneyland Paris Drops Its 2021 Christmas Advert With BETC
What if you found the perfect Christmas gift and there is a mistake during the gift exchange?
BETC Expands Its Management
The agency is delighted to announce the promotion of two Managing Directors: Mehdi BENALI and Mathieu LAUGIER
Ba&sh Heroes the Power of Collaboration with its New Platform "Born Collective"
New ba&sh Brand Platform by BETC
Intima Joins The Fight Against Endometriosis with a New Campaign by BETC
Reckitt pledges to support women suffering from endometriosis
Michelin Rides High With Mercedes AMG in "Smash the Laptime" Campaign via BETC Paris
Michelin PSCUP 2R x Mercedes AMG
O Globo Changes its Logo & Brings an Exclusive Edition to Celebrate International Day of Pride
Created with BETC HAVAS
Latest News
Aug. 23, 2026
No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials
The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film
Aug. 23, 2026
Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers
ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance