Cheil Centrade
Centrade Cheil is one of the leading independent communication agencies and the licensed operator of Cheil for Romania, Bulgaria, Hungary, Serbia, Croatia, Slovenia, Montenegro, Bosnia and Herzegovina, Macedonia and Albania.
+40 31 730 0600
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth