Anais Association: #IsolateViolence, 3

5.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Romania

Industry:

Public Interest, NGO

Don't let domestic violence increase during social distancing. Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severally worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo. The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.

Credits

Advertising Agency:

Cheil Centrade, Bucharest, Romania

Executive Creative Director:

Mihai Gongu

Group Creative Director:

Roxana Nita

Art Director:

Victor Trifan

3D Artist:

Marijus Pudar

Copywriters:

Robert Ghita, Alexandru Iliescu

Head of Production:

Monica Garbur

Client Service Director:

Carmen Miruta

Sr. Account Manager:

Ana Radulescu

Head of Development:

Andrei Popescu

Digital Project Manager:

Cosmin Slabescu

Production Agency:

Chainsaw Europe

Date:

March, 2020

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