Anais Association: #IsolateViolence, 3

5.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Romania

Industry:

Public Interest, NGO

Don't let domestic violence increase during social distancing. Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severally worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo. The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.

Credits

Advertising Agency:

Cheil Centrade, Bucharest, Romania

Executive Creative Director:

Mihai Gongu

Group Creative Director:

Roxana Nita

Art Director:

Victor Trifan

3D Artist:

Marijus Pudar

Copywriters:

Robert Ghita, Alexandru Iliescu

Head of Production:

Monica Garbur

Client Service Director:

Carmen Miruta

Sr. Account Manager:

Ana Radulescu

Head of Development:

Andrei Popescu

Digital Project Manager:

Cosmin Slabescu

Production Agency:

Chainsaw Europe

Date:

March, 2020

Ad of the day

Ad of the Day | REI: Rewind The Run 9.0 Ad of the Day | Down Under Film Festival: Holy Crocodile 9.0 Ad of the Day | Netflix: Wednesday's Black Tears 9.0

Latest News

Madeline Saloga, Experienced Production Executive, Takes on Senior Producer Role at Growing Dictionary Films

Nov. 17, 2025

Madeline Saloga, Experienced Production Executive, Takes on Senior Producer Role at Growing Dictionary Films

For Dictionary, Smego’s arrival in 2023 was heralded as the start of a new era

Stagecoach Appoints Bountiful Cow as Strategic Media Partner Following Six-Way Competitive Pitch

Nov. 17, 2025

Stagecoach Appoints Bountiful Cow as Strategic Media Partner Following Six-Way Competitive Pitch

Bountiful Cow, part of the7stars media group, wins the strategic media planning and buying contract for an initial three-year term