Previous Ad
Anais Association: #IsolateViolence, 2
Next Ad
Burger King: The Whopper of the Quarantine
Anais Association: #IsolateViolence, 1
Media Type:
PrintCountry:
Industry:
Don't let domestic violence increase during social distancing. Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severally worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo.
The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.
Credits
Advertising Agency:
Cheil Centrade, Bucharest, RomaniaExecutive Creative Director:
Mihai GonguGroup Creative Director:
Roxana NitaArt Director:
Victor Trifan3D Artist:
Marijus PudarCopywriters:
Robert Ghita, Alexandru IliescuHead of Production:
Monica GarburClient Service Director:
Carmen MirutaSr. Account Manager:
Ana RadulescuHead of Development:
Andrei PopescuDigital Project Manager:
Cosmin SlabescuProduction Agency:
Chainsaw EuropeDate:
March, 2020Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 28, 2024
Dirt is Good's Persil Plays the Villain in new Short Film Starring Arsenal's Bukayo Saka
The brand drove hype and surprised Arsenal fans ahead of the cinema premiere of their new short film, "The Autograph", starring Bukayo Saka
Mar. 28, 2024
Ad of the Day | Domo's Jonathan Klein Directs the Film Debut of Jack in the Box's Newest Menu Item
Creative collaboration studio DOMO premieres its latest hidden camera-style brand collaboration with Jack in the Box and TBWA\Chiat\Day