Anais Association: #IsolateViolence, 2
Media Type:
Print
Brand
Agency
Country:
Industry:
Don't let domestic violence increase during social distancing. Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severally worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo.
The new #IsolateViolence initiative has a dedicated website www.izoleazaviolenta.ro and is communicated via an integrated campaign including visuals and films that add a dramatic twist to the COVID-19 imagery we have all been exposed to over the past weeks. Social distancing-related graphics and charts are creatively repurposed to explain the new spike in domestic violence and invite witnesses and victims to report any abuse to the Police.
Credits
Advertising Agency:
Cheil Centrade, Bucharest, RomaniaExecutive Creative Director:
Mihai GonguGroup Creative Director:
Roxana NitaArt Director:
Victor Trifan3D Artist:
Marijus PudarCopywriters:
Robert Ghita, Alexandru IliescuHead of Production:
Monica GarburClient Service Director:
Carmen MirutaSr. Account Manager:
Ana RadulescuHead of Development:
Andrei PopescuDigital Project Manager:
Cosmin SlabescuProduction Agency:
Chainsaw EuropeDate:
March, 2020
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