Major Behavior

A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.

majorbehavior is a boutique agency determined to move the ad model from interruption to engagement through the use of consumer behavior data. We create content people crave, ecosystems they inhabit and utility they can’t live without. Our goal is to use data, technology and design to create brand experiences that reach people in a specific, useful way at a relevant time and place. majorbehavior's founder, Ken Erke, has done award-winning work spanning brand development, web, mobile , social, retail, and product design.

Latest News

Sep. 03, 2026

The One Club and CapCut Announce Major Global AI Partnership

Comprehensive program spans involvement with four of the club's restigious awards shows, as well as events and creator content

Sep. 03, 2026

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy