Major Behavior

A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.

majorbehavior is a boutique agency determined to move the ad model from interruption to engagement through the use of consumer behavior data. We create content people crave, ecosystems they inhabit and utility they can’t live without. Our goal is to use data, technology and design to create brand experiences that reach people in a specific, useful way at a relevant time and place. majorbehavior's founder, Ken Erke, has done award-winning work spanning brand development, web, mobile , social, retail, and product design.

Latest News

Jul. 21, 2026

Tomorrow Signs Director Jessie Zinn for U.S. Representation

Born the same year South Africa moved from apartheid to democracy, Jessie grew up in a country in the midst of a self-reckoning

Jul. 21, 2026

Raindrop Scores Major Creative Coup with the Addition of Rob Strasberg as Creative Chairman

The renowned creative leader joins the independent agency, citing explosive growth, integrated production, and equity model as a blueprint for the industry’s future