Major Behavior

A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.

majorbehavior is a boutique agency determined to move the ad model from interruption to engagement through the use of consumer behavior data. We create content people crave, ecosystems they inhabit and utility they can’t live without. Our goal is to use data, technology and design to create brand experiences that reach people in a specific, useful way at a relevant time and place. majorbehavior's founder, Ken Erke, has done award-winning work spanning brand development, web, mobile , social, retail, and product design.

Latest News

Apr. 25, 2024

Snickers Launches Missprompting Campaign: "Don't AI When You're Hungry"

Campaign by T&P Powered By Mirum, a VML agency, features images created by generative artificial intelligence from the typing errors of confused users

Apr. 25, 2024

Mah Ferraz Opens New Edit House "Church"

Church is a congregation of globally-minded Film Editors who seek to bring creative visions to life