Major Behavior

A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.

Mar. 15, 2021

Major Behavior and 1stAveMachine Visualize Personal Style For Macy's Campaign

The campaign rolls out across TV, print and digital

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Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour