Majority

Majority is a marketing & advertising agency built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture.

Aug. 12, 2022

Sprite Delivers a Slam Dunk with Apache

Apache's Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young and Anthony Edwards

Apr. 04, 2022

Brandon Butler to Join Majority as Partner, Chief Content Officer

Butler transitions from Dagger, where he was creator and executive director of Butter.ATL

Feb. 09, 2022

Shake Shack Has Unveiled Buffalo Chicken Sandwich

ESPN host and Ringer podcast star Ryan Russillo pokes fun at the flaws of wings for Majority campaign

Jan. 10, 2022

Realtor.com® And Hip Hop Legend To Help You Find Your First "Big Boi House"

Realtor.com® and creative agency Majority just announced the release of a new ad campaign

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Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025