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Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris
Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group
Ad of the Day | Lufthansa and Serviceplan Launch New International Premium Campaign
"Premium Lives in the Details" Highlights Specific Premium Moments Onboard
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life
MediaMarktSaturn and Serviceplan Group Launch Future-Ready Model for Marketing Production
The transformation ambition behind this new model is to consistently advance MediaMarktSaturn’s "Experience Retail" strategy
Serviceplan Brings a Human Perspective to Business Succession in New Campaign for DATEV
The new film addresses one of the most urgent but often overlooked business issues in Europe
Serviceplan Group Deploys Creative AI Across Global Operations in Partnership with Luma AI
Serviceplan group standardizes AI across creative workflows to boost productivity
New Project Adds Period Underwear to School Uniforms to Ensure Menstrual Dignity
Across Latin America, 1 in 4 girls regularly misses school during their period because they don't have access to period products
Lufthansa Marks 100 Years with a Walk Through Its Advertising History
New anniversary campaign by Serviceplan revisits iconic brand moments while inviting a new generation to say "Yes. To what’s next"
What Global CMOs Want in 2026: Strategic Priorities and Agency Expectations
805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group
Abdul Latif Jameel Motors Turns Celebration into Participation, with a First-of-its-Kind Test Drive Parade Experience
Each year, Saudi streets fill with vibrant car parades and crowds celebrating the eve of National Day
Serviceplan Munich Named Creative and Communications Agency for Melissa & Doug in Europe
The partnership aims to significantly grow the brand's awareness and visibility across key European markets
Serviceplan Group Named Independent Network and Independent Agency of the Year at Cannes Lions 2025
Setting a historic creative record for the Group with 19 Lions and two Special Awards
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door