Serviceplan

Building Best Brands - since 1970.

Apr. 10, 2025

Ad of the Day | Hyundai's New Campaign Brings a Human-Centered Twist to Car Ads

The global film by Serviceplan Hamburg tells a story of belief, perseverance, and choosing the harder, more meaningful path

Mar. 10, 2025

Serviceplan Group Named Independent Agency Network of the Year by Ad Age

As the largest independent agency network worldwide, Serviceplan Group stood out for its House of Communication model

Jan. 29, 2025

Artist Sho Shibuya Creates Unique Loungewear for Lufthansa Allegris First Class

Lufthansa and Serviceplan are combining the Lufthansa Allegris First Class flying experience with art, fashion and high-quality craft

Jan. 13, 2025

Ad of the Day | Lufthansa and Serviceplan Inspire to Make Travel Dreams Come True

Lufthansa's new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year

Dec. 13, 2024

Serviceplan Group Partners with Cardano Foundation to Pioneer Blockchain-Driven AI Agent Economy

This collaboration represents a significant step in bringing blockchain and AI together

Dec. 09, 2024

PENNY's Year-End Campaign Honors Forderpenny Supporters and Volunteer Impact

The 2024 campaign, titled "Wonderful World" shines a spotlight on the Forderpenny initiative

Nov. 28, 2024

CMOs Around the World Share Their 2025 Forecasts

Serviceplan Group eveals the top strategies CMOs are counting on to navigate the future

Oct. 10, 2024

Fully Autonomous AI Solutions: Serviceplan Group Unveils Agentic Services

Combining speed, efficiency, and scalability, these Agentic Services enable brands to elevate their marketing activities to the next level

Oct. 09, 2024

Mediaplus Secures Bosch's International Media Account Across 38 Countries

Mediaplus has won the pitch for the global media account of the technology and services giant Bosch

Sep. 20, 2024

The World's First Fashion Statement Made from the Wool of Gay Sheep

Rainbow Wool is launching its first collection crafted from this unique wool, with Tokio Hotel singer Bill Kaulitz leading the campaign

Sep. 05, 2024

Serviceplan Group Reports 11% Revenue Growth in 2023/24, Driven by Innovation and Strategic Expansion

This result, driven by client gains, international recognition, and global growth, highlights the Group’s focus on innovation and strategy

Aug. 29, 2024

Small Prices, Big Impact, PENNY and Serviceplan Transform Affordable PENNY Label into Eye-Catcher

PENNY, known for its wide range of low-priced own-brand products, is taking a creative step to highlight its affordability

Latest News

Apr. 28, 2025

Unquiet Magazine Turns Relaxing Nature Sounds into Climate Crisis Alarm

Tech & Soul's "Uncomfortable Nature Sounds" campaign hides environmental disaster sounds in calm nature playlists

Apr. 28, 2025

Cannes Lions Sets the Stage for 2025 with Cutting-Edge Content, Culture and Creativity

Names confirmed on the 2025 programme include Apple; Duolingo; Jon M Chu; McDonald’s Morgan Flatley; Neal Mohan; and Reckitt with Serena Williams