Serviceplan

Building Best Brands - since 1970.

Mar. 13, 2026

Serviceplan Brings a Human Perspective to Business Succession in New Campaign for DATEV

The new film addresses one of the most urgent but often overlooked business issues in Europe

Feb. 19, 2026

Serviceplan Group Deploys Creative AI Across Global Operations in Partnership with Luma AI

Serviceplan group standardizes AI across creative workflows to boost productivity

Feb. 04, 2026

New Project Adds Period Underwear to School Uniforms to Ensure Menstrual Dignity

Across Latin America, 1 in 4 girls regularly misses school during their period because they don't have access to period products

Jan. 22, 2026

Lufthansa Marks 100 Years with a Walk Through Its Advertising History

New anniversary campaign by Serviceplan revisits iconic brand moments while inviting a new generation to say "Yes. To what’s next"

Nov. 27, 2025

What Global CMOs Want in 2026: Strategic Priorities and Agency Expectations

805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group

Nov. 05, 2025

Abdul Latif Jameel Motors Turns Celebration into Participation, with a First-of-its-Kind Test Drive Parade Experience

Each year, Saudi streets fill with vibrant car parades and crowds celebrating the eve of National Day

Oct. 14, 2025

Serviceplan Munich Named Creative and Communications Agency for Melissa & Doug in Europe

The partnership aims to significantly grow the brand's awareness and visibility across key European markets

Jun. 23, 2025

Serviceplan Group Named Independent Network and Independent Agency of the Year at Cannes Lions 2025

Setting a historic creative record for the Group with 19 Lions and two Special Awards

May. 26, 2025

O2 Brings Humor to Telecom with a Talking Fish and a Customer-First Promise

Germany's O2 launches campaign for free home network installation service with a bold creative twist from Serviceplan Bubble

May. 21, 2025

Screen2Save: Germany's First Real-Time Alert System for Missing Children

In a powerful public-private effort, Initiative Vermisste Kinder, Free2move, Mediaplus Group, and partners have launched Screen2Save

May. 12, 2025

Rugenwalder Muhle and Serviceplan Group Turn Berlin Into a €100,000 Fan-Made Love Letter

As tens of thousands of fans gathered in Berlin for a major global pop concert last Friday, Rugenwalder Muhle

May. 01, 2025

The First Bank Account that Provides Interest on Breastfeeding

Launched for Mother's Day, the Serviceplan campaign fights stigma and rewards breastfeeding with real financial benefits

Latest News

Jun. 08, 2026

M+C Saatchi North America Appoints David Hermer as CFO & COO

Hermer joins from Publicis Groupe, where he spent more than 13 years in a series of senior leadership roles

Jun. 08, 2026

Lime Launches Fan Pass to Help Fans Avoid Travel Price Spikes During Global Soccer Tournament

New fan pass offers predictable pricing during major soccer event