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Ad of the Day | Hyundai's New Campaign Brings a Human-Centered Twist to Car Ads
The global film by Serviceplan Hamburg tells a story of belief, perseverance, and choosing the harder, more meaningful path
Serviceplan Group Named Independent Agency Network of the Year by Ad Age
As the largest independent agency network worldwide, Serviceplan Group stood out for its House of Communication model
Artist Sho Shibuya Creates Unique Loungewear for Lufthansa Allegris First Class
Lufthansa and Serviceplan are combining the Lufthansa Allegris First Class flying experience with art, fashion and high-quality craft
Ad of the Day | Lufthansa and Serviceplan Inspire to Make Travel Dreams Come True
Lufthansa's new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year
Serviceplan Group Partners with Cardano Foundation to Pioneer Blockchain-Driven AI Agent Economy
This collaboration represents a significant step in bringing blockchain and AI together
PENNY's Year-End Campaign Honors Forderpenny Supporters and Volunteer Impact
The 2024 campaign, titled "Wonderful World" shines a spotlight on the Forderpenny initiative
CMOs Around the World Share Their 2025 Forecasts
Serviceplan Group eveals the top strategies CMOs are counting on to navigate the future
Fully Autonomous AI Solutions: Serviceplan Group Unveils Agentic Services
Combining speed, efficiency, and scalability, these Agentic Services enable brands to elevate their marketing activities to the next level
Mediaplus Secures Bosch's International Media Account Across 38 Countries
Mediaplus has won the pitch for the global media account of the technology and services giant Bosch
The World's First Fashion Statement Made from the Wool of Gay Sheep
Rainbow Wool is launching its first collection crafted from this unique wool, with Tokio Hotel singer Bill Kaulitz leading the campaign
Serviceplan Group Reports 11% Revenue Growth in 2023/24, Driven by Innovation and Strategic Expansion
This result, driven by client gains, international recognition, and global growth, highlights the Group’s focus on innovation and strategy
Small Prices, Big Impact, PENNY and Serviceplan Transform Affordable PENNY Label into Eye-Catcher
PENNY, known for its wide range of low-priced own-brand products, is taking a creative step to highlight its affordability
Latest News
Apr. 28, 2025
Unquiet Magazine Turns Relaxing Nature Sounds into Climate Crisis Alarm
Tech & Soul's "Uncomfortable Nature Sounds" campaign hides environmental disaster sounds in calm nature playlists
Apr. 28, 2025
Cannes Lions Sets the Stage for 2025 with Cutting-Edge Content, Culture and Creativity
Names confirmed on the 2025 programme include Apple; Duolingo; Jon M Chu; McDonald’s Morgan Flatley; Neal Mohan; and Reckitt with Serena Williams