Serviceplan

Building Best Brands - since 1970.

Feb. 28, 2024

Germany's Best Brands 2024 Announced: Nivea, Nike, L'Oreal Paris, and Dyson Take the Lead

First place for the "Best Brand Fashion" went to Nike, while L'Oréal Paris was named "Best Brand Beauty"

Feb. 05, 2024

Serviceplan Group Launches Innovative AI Labs in Munich and San Francisco

To amplify its existing AI expertise and stimulate the development of technological solutions, agency announces the launch of two cutting-edge Labs

Feb. 01, 2024

Serviceplan Teams up with Central Council of Jews to Launch #StopRepeatingStories Campaign

Central Council of Jews in Germany, is drawing attention to the rapid increase of antisemitic incidents in Germany

Jan. 18, 2024

Award-winning Creative Duo Erick Barrios Hernandez and Wolfgang Warzilek Join Serviceplan

They are based in the House of Communication New York and will work for Serviceplan clients from there

Dec. 13, 2023

Eurobest Crowns Serviceplan Germany Independent Agency of the Year 2023 and Awards Grand Prix to AIZOME ULTRA™

Serviceplan Germany has been named Eurobest Independent Agency of the Year 2023

Dec. 11, 2023

Nikon "The Golden Billboard": Sometimes a Picture is Worth a Thousand Words

Nikon and Mediaplus turned traditional OOH advertising spaces into innovative photographic equipment with "The Golden Billboard" activation

Nov. 29, 2023

Balancing Optimism and Caution: CMO Barometer 2024 Results

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St.Gallen

Nov. 16, 2023

PENNY and Serviceplan Amplify Children's Voices in Seasonal Social Awareness Campaign

PENNY’s new campaign, conceptualized and executed by Serviceplan Campaign in Munich, tackles a pressing social issue: children’s rights

Nov. 08, 2023

LIA Crowns Serviceplan Global Independent Network of the Year and Awards Grand Prix to AIZOME WASTECARE™

Serviceplan Munich awarded Global Independent Agency Of the Year, and also named Regional Independent Agency and Regional Design Company for Europe

Oct. 18, 2023

#TakeTwo: Serviceplan Cologne and DKMS Empower Blood Cancer Survivors to Live Their Dreams

For many blood cancer patients, a stem cell donation is their only hope for a second chance at life

Oct. 17, 2023

The Polish Association of the Deaf and Group One Launch UNMUTE Agency

UNMUTE is the first-of-its-kind initiative in the marketing communications industry, bringing together business and a non-governmental organization

Latest News

Jun. 08, 2026

M+C Saatchi North America Appoints David Hermer as CFO & COO

Hermer joins from Publicis Groupe, where he spent more than 13 years in a series of senior leadership roles

Jun. 08, 2026

Lime Launches Fan Pass to Help Fans Avoid Travel Price Spikes During Global Soccer Tournament

New fan pass offers predictable pricing during major soccer event