Serviceplan
Building Best Brands - since 1970.
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The First Bank Account that Provides Interest on Breastfeeding
Launched for Mother's Day, the Serviceplan campaign fights stigma and rewards breastfeeding with real financial benefits
Ad of the Day | Hyundai's New Campaign Brings a Human-Centered Twist to Car Ads
The global film by Serviceplan Hamburg tells a story of belief, perseverance, and choosing the harder, more meaningful path
Serviceplan Group Named Independent Agency Network of the Year by Ad Age
As the largest independent agency network worldwide, Serviceplan Group stood out for its House of Communication model
Artist Sho Shibuya Creates Unique Loungewear for Lufthansa Allegris First Class
Lufthansa and Serviceplan are combining the Lufthansa Allegris First Class flying experience with art, fashion and high-quality craft
Ad of the Day | Lufthansa and Serviceplan Inspire to Make Travel Dreams Come True
Lufthansa's new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year
Serviceplan Group Partners with Cardano Foundation to Pioneer Blockchain-Driven AI Agent Economy
This collaboration represents a significant step in bringing blockchain and AI together
PENNY's Year-End Campaign Honors Forderpenny Supporters and Volunteer Impact
The 2024 campaign, titled "Wonderful World" shines a spotlight on the Forderpenny initiative
CMOs Around the World Share Their 2025 Forecasts
Serviceplan Group eveals the top strategies CMOs are counting on to navigate the future
Fully Autonomous AI Solutions: Serviceplan Group Unveils Agentic Services
Combining speed, efficiency, and scalability, these Agentic Services enable brands to elevate their marketing activities to the next level
Mediaplus Secures Bosch's International Media Account Across 38 Countries
Mediaplus has won the pitch for the global media account of the technology and services giant Bosch
The World's First Fashion Statement Made from the Wool of Gay Sheep
Rainbow Wool is launching its first collection crafted from this unique wool, with Tokio Hotel singer Bill Kaulitz leading the campaign
Serviceplan Group Reports 11% Revenue Growth in 2023/24, Driven by Innovation and Strategic Expansion
This result, driven by client gains, international recognition, and global growth, highlights the Group’s focus on innovation and strategy
Latest News
Aug. 07, 2026
Honest Kids Gets Brutally Honest for Back-to-School Campaign
The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production
Aug. 07, 2026
Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation
As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players