Protect Our Winters

POW helps passionate outdoor people protect the places and lifestyles they love from climate change

Protect Our Winters is the environmental center point of the winter sports community. Founded by pro snowboarder Jeremy Jones in 2007, we are united towards a common goal of reducing climate change's effects on our sport and local mountain communities. With over 140,000 supporters worldwide, POW re-invests public and private contributions into educational initiatives, advocacy and supporting community-based initiatives that have tangible results.

Latest News

Oct. 23, 2026

Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK

Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters

Oct. 23, 2026

Florence Signs Director Jake Vriez Elaar

The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work