Protect Our Winters

POW helps passionate outdoor people protect the places and lifestyles they love from climate change

Protect Our Winters is the environmental center point of the winter sports community. Founded by pro snowboarder Jeremy Jones in 2007, we are united towards a common goal of reducing climate change's effects on our sport and local mountain communities. With over 140,000 supporters worldwide, POW re-invests public and private contributions into educational initiatives, advocacy and supporting community-based initiatives that have tangible results.

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing