System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.
System1 and IPA Data Reveals how Creative Consistency Compounds Advertising, Brand and Business Effects
The study showcases that a new brand metric measured over multiple years
New System1 x ITV Research "Break Through" Reveals Key to new-to-TV Advertising Success
Analysis of 500 ads finds creative effectiveness from new-to-TV business is improving
System1: Adidas ad a Huge Winner with Arsenal Fans
Adidas' new creative, packed with Easter eggs, scores a maximum 5.9 Stars for The Gunners
Brand-Building Gold: Consumers' Favourite Olympics & Paralympics Ads
System1's ad testing reveals top 10 commercials from the 2024 Paris Games
Behind the Best Celebrity Super Bowl Ads
System1 analysis shows the key to success is to feature multiple stars doing what they’re known for
Brand Characters Beat Celebrities in Super Bowl Advertising
New report from System1 Group also finds brand recognition decreasing for Super Bowl ads
Latest News
Aug. 29, 2026
After 63 years, Vodafone and BVB Recreate First Ever Goal in Bundesliga History Using AI
The AI-reconstructed goal airs from 29 August on TV across Germany in a documentary called "The Unseen Goal"
Aug. 28, 2026
Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products
The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off