White Claw Hard Seltzer

Made Pure®. Enjoy responsibly. 21+ only. WCSW, CHI, IL

Dec. 05, 2025

White Claw & Please Don't Destroy Launch Limited-Edition Holiday Host Collection

The number one hard seltzer brand is bringing friends together over heavy laughs and light burns for the holidays, because close friends don't just toast each other, they roast each other

Dec. 04, 2024

White Claw and Brittany Broski Launch Bold Initiative to Help You Connect with Friends This Holiday Season

White Claw launches Home for a CLAW holiday contest to make sure nothing stands between you and a CLAW with friends

Jan. 31, 2024

Ad of the Day | Honoring Today's Wavemakers at Sundance

Brand New School partners with White Claw and VCCP for the "film before the films" at this year’s Sundance Film Festival

Sep. 26, 2023

White Claw Brings Nail Care to the Seltzer Aisle

White Claw, the leading seltzer brand is entering the beauty space with a new nail polish set inspired by White Claw flavors

Sep. 07, 2023

White Claw Unveils the CLAW Bag Made from Can Tabs at New York Fashion Week

The CLAW Bag is a unique expression of utility and is sure to spark conversation

Apr. 27, 2023

White Claw Vodka Is Smoother than Smooth in Campaign Featuring JB Smoove

White Claw partnered with VCCP, Edelman, and Hayworth to bring the campaign to life

Apr. 01, 2021

Rothco, Part of Accenture Interactive, Launches White Claw's First Global Campaign

US number 1 hard seltzer brand taps diverse content creators to create short, unscripted films

Jun. 25, 2020

Rothco, Part of Accenture Interactive Launches White Claw Hard Seltzer campaign in the UK and Ireland

Due to the pandemic, Rothco had to readdress what would work as a launch campaign

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025