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Dugal MacDiarmid
Ad of the Day | Greene King Brewery: Centuries in the Making
7.4
Royal Navy: The Interview
9.5
Dettol: New Families
6.7
No More: Domestic Violence & COVID 19
9.3
Habito: Hell or Habito (Tentacles)
9.0
Habito: Hell or Habito (Piranhas)
10.0
White Ribbon: If Love Hurts
9.5
McDonald's: Scrum
9.5
New Balance: The moment you think you’ve made it, you’re finished
9.0
Carphone Warehouse: Proper Christmassy
9.5
Pearl & Dean: Tumbleweed Trainer
6.2
Sunny: Feather Boiler
10.0
Cancer Research UK: Plain Packs
0.0
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Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
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As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth