PRETTYBIRD Director Sophie Muller Visualises Kylie Minogue's new "Disco Darling" Fragrance Campaign

PRETTYBIRD Director Sophie Muller Visualises Kylie Minogue's new "Disco Darling" Fragrance Campaign

Nov. 18, 2022

Award-winning PRETTYBIRD Director Sophie Muller has visualisedthe campaign for Kylie Minogue’s new fragrance "Disco Darling", which invites the world to dance the night away.

Kylie Minogue, synonymous with pop hits across five decades, fashion glamour and dazzling live performances, has launched the new fragrance Disco Darling in partnership with Scent Beauty, Inc.

DISCO DARLING is the sexier and more addictive partner to Eau de Parfum, Darling by Kylie. Inspired by Kylie Minogue’s latest album, DISCO, this floral, musky and fruit-infused fragrance evokes the exuberance of dance, the dance floor and is yet another re-invention of the Kylie Minogue fragrance portfolio. 

Scent Beauty is heavily supporting DISCO DARLING with a significant marketing campaign and worked with frequent Kylie collaborator, and world-renowned Director, Sophie Muller on the visuals for the campaign.  Sophie created the videos for Kylie’s recent Number 1 album DISCO including "Say Something" and "Magic" and was the perfect choice. Kylie worked with Muller and her production company PRETTYBIRD UK, Executive Producer Juliette Larther, Producer Chris Murdoch and DOP Franklin Dow on the fragrance campaign.

Kylie Minogue said: 

"Sophie’s work is beautiful and iconic and it’s always a pleasure to work with her.  For this campaign, she has captured an energy that gives a wonderful visual identity for Disco Darling."


Two years in the making, DISCO DARLING was brought to life by the perfumers at Firmenich who worked closely with Kylie, as if this were a piece of music. It features notes of bergamot, sparkling cassis, and crisp apple with a heart of jasmine, white peony, and raspberry.  The base of vanilla orchid, musks, and ambrox invoke a night out and echo the euphoria of disco in today’s olfactory vocabulary. 

Steve Mormoris, CEO of Scent Beauty, Inc. said:

"As a long-time friend of Kylie, I am thrilled we found a way to translate her newest music from DISCO into a second fragrance, under the Darling umbrella. Kylie’s optimism, grace and musical talent are everlasting. Consumers love her. This will be another huge success."

Kylie Minogue said:

"Darling is a term of endearment with infinite possibilities and I am thrilled to have created DISCO DARLING, which is glamorous, addictive and perfect for a night out."


DISCO DARLING will be available in Europe starting mid-October 2022, in Australia & online in the USA at in early December 2022, and in Brazil and other worldwide markets in early 2023.

Related News

Nov. 28, 2022

Robert Wilkins Joins PRETTYBIRD UK Roster and Directs new Campaign for CALM Starring Declan Rice

Robert Wilkins is known for his heartfelt, visually cinematic storytelling, with raw emotions

Nov. 23, 2022

Declan Rice Features in new Campaign for Suicide Prevention Charity Campaign Against Living Miserably

New CALM campaign fronted by West Ham and England footballer aims to tackle loneliness

Oct. 05, 2022

Ad of the Day | Oxfam Celebrates 75 Year of Second Hand Style with New Fashion Campaign

PRETTYBIRD Director Lucrecia Taormina has directed a new fashion campaign for Oxfam

Latest News

Dec. 07, 2022

Droga5 London Turns up the Volume as it Launches new Brand Identity for DMY

DMY is an artist services company and media platform that helps emerging artists gain success by building traction and generating revenue

Dec. 07, 2022

KIA Brings Movement to a World where Technology is Keeping us Still

Kia Motors is launching a pan-European campaign depicting a world where technology is keeping us stuck in one place