BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Jeep and BETC Paris Expose "Fake Tough Guys" With the New Jeep Compass
Directed by Martin Werner, the film follows drivers busy "dirtying" their SUVs, singing Freddy Mercury's cult classic "The Great Pretender"
Canal+ Unveils its New Brand Campaign: Tango
With TANGO, CANAL+ highlights the unique role the Group plays in the creative process of cinematic works
French Broadcaster Launches Outdoor Campaign where its Media Player Comes to Life in
CANAL+ promotes its ultra-short window on theatrical films
Ad of the Day | Morocco Becomes the Kingdom of Football in New Tourism Ad by BETC Paris
Starring football superstars Achraf Hakimi (Paris St-Germain) & Brahim Diaz (Real Madrid)
Heetch Ride-Hailing App Goes Absurd with PIGEONS NOT PIGEONS
Heetch and BETC Paris are launching a new campaign that playfully hijacks a symbol every French person knows the pigeon to humorously explore what it feels like
Bertille Toledano, CEO of BETC, Appointed President of Havas Creative Network to Lead the Launch of a new Creative Powerhouse in the Region
Over the past years, Bertille has also played a significant role internationally, particularly in the Middle East
Olympique Lyonnais Women's Football Club Becomes "OL Lyonnes"
All of that with a new owner (Michele Kang), a new name, a new jersey and a new logo created by creative agency BETC Paris
Citroen Turns Dreams Into Reality in Surreal New Campaign for the C5 Aircross
Citroën and its agency BETC Paris unveil a surreal new campaign for the new C5 Aircross, a film that blurs the lines between dreams and reality
BETC Paris and Yopro Celebrate Carlos Alcaraz in their New Campaign
YoPRO launches a bold new campaign in Spain using its brand ambassador like never before
Cristiano Ronaldo Came to Saudi for Football…But He Stayed for More
Discover the full range of world-class events across Sports and Entertainment that take place in Saudi in the latest Visit Saudi ad campaign starring Cristiano Ronaldo
Lady Gaga Stars in Global Sephora Advertising Campaign Highlighting Beauty and Self-Expression
Featuring Haus Labs X Lady Gaga (her cosmetics line) and Born This Way Foundation (her non-profit organization)
Lacoste Transforms its Iconic Crocodile into a Goat to Celebrate Novak Djokovic with an Exclusive Capsule Collection
For the US Open, Lacoste and its agency BETC Paris unveil "From a Crocodile to the GOAT"
Latest News
Sep. 28, 2026
Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign
De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport