BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Ad of the Day | Roche Bobois Launches its new Brand Film with BETC
Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France
Beats Over Blows in Deezer's Latest "Live the Music" Campaign Video
The spot opens in a packed, high-energy arena, where two muscular boxers face off in front of a cheering crowd
A Football Jersey that Disappears, for a Team Fighting to be Seen
The Marshall Islands, a small island nation in the Pacific, is the only one of the 193 UN member states without an officially recognized national football team
CANAL+ Transforms its History into the Greatest Series of All
This incredible history is not just celebrated but elevated into a narrative that feels larger than life—and yet it’s all true
Julia David Heydemann Joins BETC Paris as Senior Copywriter
Before joining BETC in France, Julia worked at Droga5 New York in the United States
Canal+ Delivers Entertainment in First Pan-European Campaign
There are no bad choices with Canal+ in explosive new campaign
When Other People's Eyes on You Become an Additional Handicap in the Workplace
People with Disabilities are joining forces to raise awareness among the general public and employers about equal opportunities in employment
BETC Paris Unveils Second Campaign for Danone for YoPro High Protein and no Added Sugar Yoghurts
Under the empowering concept of "Feed Your Progress", the agency created a global platform for Danone's high-protein dairy brand
BETC and POP (Prose On Pixels) Explore Unreal Engine
For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine
Imprisoned Journalists Speak Out from Behind Bars in RSF's New Campaign for Press Freedom
Based on an idea by BETC Paris, Reporters Without Borders (RSF) & Society Magazine send a stark reminder of the importance of independent journalism
"This Land is Calling" Launches in Five Countries, Revealing Saudi's Enigmatic Appeal
Saudi Tourism Authority and BETC Paris Unveil "Saudi Odyssey," a Global Campaign by Director Antoine Bardou-Jacquet
Ad of the Day | This Summer, Heetch is Promoting its Biggest Competitor: Uber
To guarantee its complete availability to Parisians during the summer, the ride-sharing brand Heetch is pushing millions of tourists to use Uber
Latest News
Sep. 28, 2026
Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign
De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport