BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Ad of the Day | Veet Breaks Taboo In Inspiring Film Showing Body Hair
Veet celebrates diversity and body hair acceptance
Magasins Generaux & Enlarge Your Paris Spearhead a New Vision of the French Capital
With The Greater Paris Guide
Reporters Without Borders Launches Support Campaign For Maria Reesa
Mass solidarity campaign in support of Maria Ressa
Lacoste Releases New Brand Campaign by BETC: Crocodiles Play Collective
Seven Ambassadors, Seven Photographers, One Story
BETC Paris Creates One of The Innovative Work of The Year in The Health & Wellness Category
The passers-by were reminded of Droit de Regard's new offer
Lacoste and Polaroid are Celebrating All The Colors
Through a new collaboration with Polaroid, the crocodile poses with the iconic rainbow
Ad of the Day | Rekindle Your Relationship on Valentine's Day with Bouygues Telecom and BETC
Bouygues Telecom and ad agency BETC present: the mini-charger
Canal+ Africa Unveils New Brand Campaign by BETC
The campaign will be also amplified online through Facebook Watch, YouTube and Facebook
NGO L'auberge Des Migrants Hacks Amazon for an Innovative Fundraising Campaign
In total, hundreds of products now show up in a new light in the wake of these comments
Sephora and BETC Paris Present: "The Unlimited Power of Beauty"
Beauty is a playground where everyone has the power and the right to experiment and create their own definition.
Ad of the Day | BETC presents a new brand campaign for French supermarket E.Leclerc
The campaign celebrates and supportes all the French people trying to be responsible consumers –something that isn’t always easy!
Ad of the Day | For the first time in Lacoste's history BETC has initiated a change of the logo
The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts.
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group