Effie Awards

Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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Nov. 11, 2026

M&S Food and Mindshare win Grand Effie at the 2026 Effie Awards UK

Thirty-one Gold, Silver and Bronze Effies were also awarded this year with adam&eve\TBWA the biggest agency winner

Jun. 17, 2026

Effie Announces 2025 Global Effie Index, Unveiling the World's Most Effective Marketers

This year’s rankings reflect a marketing landscape where effectiveness is being driven by a combination of enduring brand platforms

May. 29, 2026

The MX Group and Okta Slay the Giants, Win Effie for Advertising Effectiveness

MX becomes first pure-Ppay B2B agency to win a U.S. Effie, marking a milestone for B2B marketing effectiveness

May. 28, 2026

ReSurge International's "Closing the Gap" Wins Bronze Effie Award in Nonprofit Category

Pro bono campaign reframing reconstructive surgery as life-saving care tripled donor revenue and won major effectiveness award

May. 28, 2026

Uber Eats and Special US Earn Top Honor at 2026 Effie Awards United States Gala with a Grand Effie Win for "Football is for Food"

Uber Eats and Special US – along with PHD, O Positive, Exile and Pariah- took home the Grand Effie

May. 07, 2026

Effie United States Announces 2026 Grand Jury for Most Effective Marketing Effort Award

As the global authority on marketing effectiveness, Effie Awards celebrate work that works- recognizing marketing efforts that not only capture attention

Apr. 30, 2026

eos and Mischief Win Iridium Effie for Second Year at Global Best of the Best Awards

Global best of the best Effie Awards open to gold and grand Effie winners worldwide

Apr. 22, 2026

Effie Worldwide Reveals Global Grand Contenders for its 2025 Global Best of the Best Effie Awards

Global Grand winners, along with the Iridium Effie - the single most effective campaign in the world - will be announced later this month

Mar. 05, 2026

Brands Tackling Personal and Societal Concerns Have Much to Gain, New Effie UK & Ipsos Report Reveals

Despite the current media narrative, brands that play it too safe risk missing out on significant opportunities in Great Britain's cause landscape

Jan. 27, 2026

System1 and Effie Launch The Creative Dividend: A Practical Guide to Making Effectiveness Happen in Advertising Today

New book helps marketers improve ad quality, defend investment, and unlock profit

Jan. 14, 2026

2025 Iridium Effie Jury Announced: Barbara Asin and Jouke Vuurmans Named Iridium Jury Co-Chairs

The Global Best of the Best Effie Awards celebrate the most impactful, insight-driven work from around the world

Nov. 12, 2025

Nurofen Wins the Grand Effie at the 2025 Effie Awards UK

Nurofen was recognised for its work to end gender bias in pain management, in partnership with McCann London

Latest News

Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content