Effie Awards
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Effie UK Announces 2025 Awards Finalists
49 finalists come from 19 entrants across 29 categories, with adam&eveDDB London putting on the strongest agency showing with 10 finalist cases
The Latest Effie UK & Ipsos Report Shows How Assimilating Into a National Culture Can Help Brands Grow
Assimilating into national culture helps brands build meaningful connections
The Empathy Gap: Why Brands Need Insight, Not Just Iintuition, to Boost Effectiveness
Effie and Ipsos Creative Excellence Release Third Report in Dynamic Effectiveness Series: The Intuition Illusion
Introducing the Effie LIONS Foundation: Building a Marketing Industry for Everyone
Global non-profit aims to futureproof the industry through access and innovation
The Field Museum's "Blood Appetite" Wins Grand Effie at the 2025 Effie Awards US
Honored for its sharp strategy and original thinking, the campaign took home the top prize for marketing effectiveness
Effie U.S. Announces 2025 Grand Jury to Select Top Marketing Effort
This jury will determine the recipient of the Grand Effie, the top honor awarded for the most effective marketing effort of the year
"Evolution of Smooth" Brand Campaign Wins the Iridium as the Most Effective Campaign in the World
2024 global best of the best Effie Awards winners revealed
Effie Worldwide Announces Global Grand Contenders for its 2024 Global Best of the Best Awards
The Global Best of the Best Effie Awards honor the world’s most effective marketing across a truly global stage
Brands Must Respond to how "Nouveau Nihilism" is Shaping Consumer Choices, New Effie x Ipsos Report Finds
Marketers must adapt as economic uncertainty and shifting expectations drive a "live for today" mindset
On Strategy Showcase Becomes the Official Podcast Partner of Effie Worldwide
Collaboration to feature exclusive programming effie award-winning case studies, thought leadership, and global celebrations of marketing effectiveness
Helen Edwards Succeeds Karina Wilsher as Effie UK Council Chair
This marks the first time that Effie UK has announced a change to the role, which has been held by Karina Wilsher, Partner and Global CEO of Anomaly, since January 2020
Tackling Toxic Masculinity Through Marketing can Help Brands and Society Alike, New Ipsos x Effie Report Finds
Report reveals marketing's duty of care gap for men and boys, emphasizing positive male portrayal
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content