Effie Awards
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Nov. 11, 2026
64% of Young Americans Say Brand Social Posts are Starting to Blend Together
Born Social identifies the rise of the "headless brand", as creators, communities and AI increasingly shape brand perception
Nov. 11, 2026
Gerety Awards Celebrates Berlin Winners and Asks what Makes Advertising Feel Authentic
Among the winners celebrated on the night were BBDO Germany, Scholz & Friends and HEIMAT