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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Oct. 05, 2026
McDonald's and Leo UK Bring Fans More of the World's Most-Wanted Goods with the Return of "World Menu Heist"
Leo UK’s platform brings nine fan-favourite McDonald's items from eight countries to the UK and Ireland
Oct. 05, 2026
Carl's Jr.'s "Angus Maximus" is a Victory for Cooked-to-Order Greatness
Erich & Kallman brings Carl’s Jr.’s new Angus Maximus burger to life with a Roman spectacle powered by live action and AI visual effects
