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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Oct. 14, 2026
Yoto Unveils New Global Brand Platform "It's a Listening Thing" with Akcelo
The integrated campaign is Akcelo’s first for Yoto since being appointed global agency of record in June 2026
Oct. 14, 2026
Park Pictures UK Welcomes Writer And Director Jeremy O. Harris
His directing sensibility is rooted in years of experience across the industry, both behind and in front of the camera
