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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Oct. 29, 2026
Taboola Brings DeeperDive Answer Engine to Motorola Smartphones
Motorola becomes first smartphone manufacturer to integrate deeperdive, with global rollout across moto g devices
Oct. 29, 2026
52% of Pharmacies Don't Know Where to Start with Local Marketing
New research highlights lack of marketing direction as the biggest barrier to pharmacy promotion, ahead of time and budget constraints
