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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Nov. 06, 2026
Reporters Without Borders and The Good Company Launch Film to Strike Fear in Press Freedom Oppressor
RSF and The Good Company released a chilling 1’44” film, available in English and French
Nov. 06, 2026
Thatchers' First-Ever Christmas Advert Scores the Maximum 5.9 Stars on System1's Test Your Ad
Aardman-created Saving Tasting Time lands in the top 1% of ads tested by System1, almost double the 3.1-Star average for the Beer
