Effie Awards

Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

+1 212 913 9772

Latest News

Aug. 29, 2026

After 63 years, Vodafone and BVB Recreate First Ever Goal in Bundesliga History Using AI

The AI-reconstructed goal airs from 29 August on TV across Germany in a documentary called "The Unseen Goal"

Aug. 28, 2026

Leroy Merlin Launches the "Anti-Laziness" Range With 4,000 Products

The very first anti-procrastination programme, designed in collaboration with creative agency FullSix to help French people tackle those little jobs they keep putting off