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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Sep. 30, 2026
Ways & Means Brings Superhuman's AI Productivity Suite to Life in Two New Campaigns
Like "The Go Team" itself, Ways & Means fired on all cylinders to bring this dynamic vision to life, from concept to post
Sep. 30, 2026
Chili's Turns Decades of Defining Suburb Culture into Style with the "Suburban Collection" Merch Line
Meet the Suburban Collection, where comfort is king and the only real dress code is that you show up dressed