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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Oct. 21, 2026
Ad of the Day | Golden and Director Saman Kesh Bring "Kid Logic" to Life for ACE Scholarships
The spot captures that wonder of possibility, imagining kids’ futures — astronaut, engineer, violinist — through a child’s eyes
Oct. 21, 2026
Optimism BH Named a 2026 Inc. Power Partner for Relationship-Driven Results
The annual Inc. Power Partner Awards recognize B2B companies that provide essential services and expertise to help entrepreneurs and businesses grow