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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Oct. 01, 2026
Oxford Road's New ORBIT Podcast Ranking Urges More Nontraditional Approaches to B2B Advertising
Latest analysis of ad performance acts as a reminder that B2B is a buyer classification, not a content strategy
Oct. 01, 2026
PropellerAds Brings Multiple Traffic Sources Together, Highlighting the Value of Paid Social Traffic
To help advertisers reach incremental audiences, PropellerAds positions itself as a multisource performance advertising platform
