System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.
Latest News
Sep. 17, 2026
Samsung Gives Customers "Switchers" With Couples Therapy's Dr. Orna
New campaign starring Dr. Orna from Showtime's Couples Therapy explores the real reasons people resist making the switch to Samsung's latest devices
Sep. 16, 2026
McDonald's Brazil Discovers Atlantis's Lost Recipe in the new Season of McFish
With a handmade film ad, the sandwich gets two new versions straight from the mythical city of Atlantis