Ad of the Day | Citroen: Ami Wanna Play

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

In a world where cars too often embody status or routine, the new Citroën Ami offers a completely different vision. Compact, electric, and with a strong personality, it boldly reinvents everyday mobility. And how do you unveil a vehicle that breaks all the rules? By breaking the rules of car advertising!

Credits

Advertising Agency:

BETC Paris, France

Chief Creative Officer:

Stephane Xiberras

Creative Director:

Nicholas Bakshi

Copywriter:

Julia Heydemann

Art Director:

Rayhaan Khodabux

Creative Producer:

Magalie Dauleu

Director:

Torben Kjelstrup

Production Company:

SOLDATS

Date:

June, 2025