Citroen: The Ice Ballet

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car. And that’s exactly the starting point for BETC’s new epic spot for Citroën’s Professional Range, where a utility worker performs a surreal ice ballet in perfect harmony with his Citroën ë-Berlingo.

Credits

Advertising Agency:

BETC Paris, France

Date:

April, 2024

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025