Citroen: The Ice Ballet
Media Type:
TV
Country:
Industry:
When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car. And that’s exactly the starting point for BETC’s new epic spot for Citroën’s Professional Range, where a utility worker performs a surreal ice ballet in perfect harmony with his Citroën ë-Berlingo.
Credits
Advertising Agency:
BETC Paris, FranceDate:
April, 2024Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025
