Ad of the Day | Citroen: The Alien
Media Type:
TV
Brand
Agency
Country:
Industry:
In a segment where premium automotive campaigns often prioritize sophistication over entertainment, Citroën breaks new ground with a delightfully unexpected narrative for the new ë-C4. This cinematic campaign, directed by acclaimed filmmaker Gary Freedman, reimagines the beloved alien-meets-human story with a twist that perfectly captures the brand's playful spirit.
Credits
Advertising Agency:
BETC Paris, FranceDate:
January, 2025
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