Ad of the Day | Citroen: The Alien

9.4

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

In a segment where premium automotive campaigns often prioritize sophistication over entertainment, Citroën breaks new ground with a delightfully unexpected narrative for the new ë-C4. This cinematic campaign, directed by acclaimed filmmaker Gary Freedman, reimagines the beloved alien-meets-human story with a twist that perfectly captures the brand's playful spirit.

Credits

Advertising Agency:

BETC Paris, France

Date:

January, 2025

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