Ad of the Day | Citroen: The Alien
Media Type:

Country:
Industry:
In a segment where premium automotive campaigns often prioritize sophistication over entertainment, Citroën breaks new ground with a delightfully unexpected narrative for the new ë-C4. This cinematic campaign, directed by acclaimed filmmaker Gary Freedman, reimagines the beloved alien-meets-human story with a twist that perfectly captures the brand's playful spirit.
Credits
Advertising Agency:
BETC Paris, FranceDate:
January, 2025Ad of the day



Latest News
Feb. 19, 2025
Clare Lawson Named Global President of Ogilvy One
Lawson's expertise in data-driven marketing, client relations, and strategic growth will propel Ogilvy One forward
Feb. 19, 2025
Amazon's "Moving Day" First Ever Digital ad to Receive Top System1 Score
The digital platform version of "Moving Day", Amazon’s new advert, has scored a perfect 5.9 Stars on System1's Test Your Ad platform