Ad of the Day | Guinness: Lovely Day for a Guinness
Media Type:
TV
Brand
Agency
Country:
Industry:
As the warmer weather sets in across Ireland, GUINNESS has launched a major new ad campaign created by AMV BBDO. Lovely Day For A Guinness plays on the insight that when the sun finally arrives in the temperamental Irish climate, people will go to extreme lengths to make the most of the summer. The film opens with a group of friends moving their pub garden table to chase the elusive summer sun, which turns into a spontaneous adventure across the length and breadth of Ireland. The campaign celebrates the optimistic nature of Irish people and shows viewers that it’s a Lovely Day for a Guinness come rain, hail, or shine!
Credits
Advertising Agency:
AMV BBDO, London, UKCreative Team:
Alicia Cliffe, Laurens GraingerAgency planner:
Joe SmithAgency Producer:
Kieran SadlerProduction c]Company:
SpindleDirector:
Molly BurdettDirector of Photography:
Kate McCulloughProduction Co. Producer:
Swifty HanrahanPost-Production Company:
Electric Theatre CollectiveSound Studio:
King LearMedia Agency:
PHDClient Name:
Barry Fitzpatrick, Jeanette LevisDate:
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