Ad of the Day | Lacoste: Save Our Species

9.7

Media Type:

Design Design

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

For the first time in the brand's history BETC has initiated a change of the logo. However, we’re not talking about a rebranding but a call to action in which Lacoste brings attention to the global state of biodiversity and animal rights. The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts.

Credits

Advertising Agency:

BETC Paris, France

Date:

February, 2018

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