Lacoste : Play with Icons, Novak Djokovic
Media Type:
TV
A new chapter in fashion sport. Following the striking success of the 2024 “PLAY BIG” campaign, Lacoste makes its latest move with the witty and beautifully crafted “PLAY WITH ICONS”.
Credits
Advertising Agency:
BETC ParisAgency Management:
Bertille Toledano, Marine Hakim, Maud Lambert, Théophile Geslain, Théo LeuilletBrand Management:
Amandine Morel, Nathalie Béguinot, Yoann Wenger, Léna Soavi, Caroline Géraud, Coline MallevalChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Florence BellissonAssociate Creative Director:
Agnès CavardArt Directors:
Agnès Cavard, Louise Hucheloup Trillard, Marie-Aude LecomteCopywriter:
Symonne TorpyCreative Resource Manager:
Anne GuillaumeHead of Hero Producer:
Jacques-Etienne SteinProducers:
Clara Smith, Margaux MeskiniaSound Production:
Prose on PixelsMusic Creative Director:
Adam GhoubaliHead of Sound:
Ivan JovanovicSound Producer:
Valentine Clément-LarosièrePhotographer:
Tyler MitchellSocial Media Director:
Raphaelle BellangerSocial Media Producer:
Anna GardereHead of Art Buying:
Isabelle MocqPrint Post-Producer:
Nathalie Le GalFilm Post-Producers:
Clément Massu, Christèle BaranzelliDate:
May, 2025
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 17, 2026
BURN Studio Signs Rising Director Matheo Fernandes Following Shots and Ciclope Honors
Matheo has quickly emerged as a distinctive new voice working across fashion, commercials and narrative filmmaking
Jun. 17, 2026
Leroy Merlin Transforms Neighborly Notes into Promo Codes
Faced with this reality, Leroy Merlin and agency BETC Fullsix invented: The Neighbors' Promo Code