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Lacoste : Play with Icons, Wang Yibo
Lacoste : Play with Icons, Pierre Niney
Media Type:
TV
A new chapter in fashion sport. Following the striking success of the 2024 “PLAY BIG” campaign, Lacoste makes its latest move with the witty and beautifully crafted “PLAY WITH ICONS”.
Credits
Advertising Agency:
BETC ParisAgency Management:
Bertille Toledano, Marine Hakim, Maud Lambert, Théophile Geslain, Théo LeuilletBrand Management:
Amandine Morel, Nathalie Béguinot, Yoann Wenger, Léna Soavi, Caroline Géraud, Coline MallevalChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Florence BellissonAssociate Creative Director:
Agnès CavardArt Directors:
Agnès Cavard, Louise Hucheloup Trillard, Marie-Aude LecomteCopywriter:
Symonne TorpyCreative Resource Manager:
Anne GuillaumeHead of Hero Producer:
Jacques-Etienne SteinProducers:
Clara Smith, Margaux MeskiniaSound Production:
Prose on PixelsMusic Creative Director:
Adam GhoubaliHead of Sound:
Ivan JovanovicSound Producer:
Valentine Clément-LarosièrePhotographer:
Tyler MitchellSocial Media Director:
Raphaelle BellangerSocial Media Producer:
Anna GardereHead of Art Buying:
Isabelle MocqPrint Post-Producer:
Nathalie Le GalFilm Post-Producers:
Clément Massu, Christèle BaranzelliDate:
May, 2025
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