Lacoste: The Run
Media Type:
TV
The Run marks the return of "Life is a Beautiful Sport", the brand’s iconic signature. A vision of sport that goes beyond performance: one of style, movement, and the way of playing and living. Developed with BETC Paris, the brand’s long-standing agency, this campaign reflects the unbreakable bond between Lacoste and tennis. It is embodied by Novak Djokovic, the brand’s ambassador and a major figure in the history of the sport.
Credits
Advertising Agency:
BETC ParisChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Nicolas LautierCopywriter:
Antoine GauquelinArtistic Director:
Rayhaan KhodabuxDirector:
Fredrik BondProduction company:
Stink FranceDate:
April, 2026More from Lacoste
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Lacoste: Play Big, Ahn Hyo Seop
6.5
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 11, 2026
Midnite Covers the Streets in Mysterious Numbers - But What do They Mean?
But while the campaign's name might offer a clue, the meaning behind the numbers themselves remains firmly under wraps
Nov. 11, 2026
Modern Post Adds Editor Anthony Miralles
Anthony edited Turnstile: Never Enough, a 14-song visual album for the hardcore band Turnstile