Lacoste: The Run
Media Type:
TV
The Run marks the return of "Life is a Beautiful Sport", the brand’s iconic signature. A vision of sport that goes beyond performance: one of style, movement, and the way of playing and living. Developed with BETC Paris, the brand’s long-standing agency, this campaign reflects the unbreakable bond between Lacoste and tennis. It is embodied by Novak Djokovic, the brand’s ambassador and a major figure in the history of the sport.
Credits
Advertising Agency:
BETC ParisChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Nicolas LautierCopywriter:
Antoine GauquelinArtistic Director:
Rayhaan KhodabuxDirector:
Fredrik BondProduction company:
Stink FranceDate:
April, 2026More from Lacoste
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Lacoste: Play Big, Ahn Hyo Seop
6.5
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies
Oct. 02, 2026
People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign
Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy