Lacoste : Play with Icons, Wang Yibo

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

A new chapter in fashion sport. Following the striking success of the 2024 “PLAY BIG” campaign, Lacoste makes its latest move with the witty and beautifully crafted “PLAY WITH ICONS”.

Credits

Advertising Agency:

BETC Paris

Agency Management:

Bertille Toledano, Marine Hakim, Maud Lambert, Théophile Geslain, Théo Leuillet

Brand Management:

Amandine Morel, Nathalie Béguinot, Yoann Wenger, Léna Soavi, Caroline Géraud, Coline Malleval

Chief Creative Officer:

Rémi Babinet

Executive Creative Director:

Florence Bellisson

Associate Creative Director:

Agnès Cavard

Art Directors:

Agnès Cavard, Louise Hucheloup Trillard, Marie-Aude Lecomte

Copywriter:

Symonne Torpy

Creative Resource Manager:

Anne Guillaume

Head of Hero Producer:

Jacques-Etienne Stein

Producers:

Clara Smith, Margaux Meskinia

Sound Production:

Prose on Pixels

Music Creative Director:

Adam Ghoubali

Head of Sound:

Ivan Jovanovic

Sound Producer:

Valentine Clément-Larosière

Photographer:

Tyler Mitchell

Social Media Director:

Raphaelle Bellanger

Social Media Producer:

Anna Gardere

Head of Art Buying:

Isabelle Mocq

Print Post-Producer:

Nathalie Le Gal

Film Post-Producers:

Clément Massu, Christèle Baranzelli

Date:

May, 2025