Ad of the Day | Reporters Without Borders: The Uncensored Library

9.9

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Germany

Reporters Without Borders (RSF) opens “The Uncensored Library” – Within a computer game. In many countries, free information is hard to access. Blogs, newspapers and websites are censored but Minecraft is still accessible. RSF used this backdoor to build “The Uncensored Library". A library filled with books, containing articles that were censored in their country of origin. These articles are now available again for young people around the world – hidden from government surveillance technology inside a computer game.

Credits

Advertising Agency:

DDB Germany

Production Company:

MediaMonks

Date:

March, 2020

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing