Ad of the Day | Webuyanycar: Kitten

8.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Professional Services

Created by Brothers and Sisters, the ads, ‘Kitten’ and ‘Ultimate Sacrifice’ – two further ads in a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while webuyanycar.com obsesses over how great he is, and strives to be just like him - features Phillip Schofield gallantly rescuing a kitten from a tree in ‘Kitten’, with the voiceover stating that whilst webuyanycar.com will ‘never be as lovely as Phill’, webuyanycar.com customers did give 9/10 score on Trust Pilot – ‘so, we’re getting there’; and in ‘Ultimate Sacrifice’, we see Phill having his head shaved to help the Save the Church Roof fund, With voiceover saying, “If Phill says he’ll do something he’ll do it. Just like webuyanycar.com, when we say we’ll buy your car we will”.

Credits

Advertising Agency:

Brothers and Sisters, London, UK

Executive Creative Directors:

Will Flack, Aaron Willmer

Senior Art Director:

Robbie Ferrara

Senior Copywriter:

Rory Robinson

Account Director:

Amanda Wright

Senior Account Manager:

Nadine Abeledo

Agency TV Producer:

Kate Banks

Agency Print Producer:

Seb Roskell

Photographer:

Kent Williams

Director / Production Company:

Andrew Gaynord/ MindsEye

Producer:

Ben Sullivan

Editor:

Mark Davies

Post Production:

Giles Cheetham, Ryan Knowles/ Electric Theatre Collective

Sound Design:

Will Cohen, Mike Bamford/ String and Tins

Voiceover:

Tim Key

Typographer:

Ricardo Stoco

DOP:

Jamie Cairney

Media Planning / Buying:

MediaCom

Date:

January, 2018

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